Disrupting the status quo rarely starts with a master plan—it starts with a vision. For our founder, Danner Tassone, that vision was born from over a decade in publishing, content strategy, and brand partnerships, where she saw firsthand what worked, what didn’t, and most importantly, what was missing.
Before launching The Haze Agency in 2022, she served as Associate Publisher & Director of Special Projects at Visual Talent Ltd, leading brand partnerships for renowned publications like Wonderland and Man About Town. Her experience at global media agencies like Publicis Media deepened her understanding of what brands truly need—and where traditional models fall short.
She knew there had to be a better way. No more cookie-cutter campaigns. No more empty buzzwords. Just real, meaningful connections between brands and talent. That belief became the foundation of The Haze Agency—a space where strategy meets creativity, where partnerships are built on authenticity, and where brands break through the noise with purpose-driven storytelling.
But the journey didn’t stop there. Collaborating with incredible women across industries sparked another revelation: talent management needed its own revolution. Enter The Roster—a talent management venture dedicated to championing women who are redefining success on their own terms. It’s not just about managing careers; it’s about building legacies.
Today, with teams in London and New York, she continues to push boundaries, creating a culture where innovation thrives, strategy has depth, and creativity isn’t just a concept—it’s the driving force.
"Our success comes from understanding both sides of every partnership. We speak the language of brands and talent, creating connections that feel genuine because they are genuine."
